Crafting the Ideal O2OPUS (Online-to-Offline Pop Up Shop)
I’m a huge fan of the O2O (online-to-offline) revolution; even if the acronym has drawn some criticism. What I really love is when it manifests in the form of a pop-up shop or O2OPUS (now there’s an abbreviation truly deserving of condemnation). Like so many, I’m a sucker for the whole “here today, gone tomorrow” concept.…