E29’s goal is to help you achieve your unique business goals. Our comprehensive approach is customized to deliver on your campaign objectives & KPIs.
Best-in-Class Management
High-Tech AI-Powered Platform
ROI-Driven Approach
Exceptional, white glove service from start to finish drives campaign effectiveness and efficiencies
Influencer strategy & positioning
Creative brief development and management
Recruit & activate creators
Influencer identification, vetting & selection
Product fulfillment & shipping
Manage all Influencer communications, contract negotiations, payments, etc.
Content creation & review
Paid amplification & content boosting
Reporting & analysis
E29 utilizes proprietary influencer platform technology to deliver campaigns that maximize ROI.
SMARTER PLANNING
API-direct data & AI powers our social insights and influencer search to find the best match.
REAL-TIME MEASUREMENT
Measurement dashboard for all campaign reporting that provides post-level performance at your fingertips.
TURNKEY ACTIVATION
End-to-End campaign management in the platform makes everything from briefs to production to content approvals seamless.
We provide access to the world’s largest database of 5.7M creators, filterable by 500+ creator and audience attributes. We can find the best creators to match any brand, no matter how niche.
OUR AI ENGINE IS SUPPORTED BY
AI-powered talent lists based on brand relevance, performance metrics & audience match.
Brand Affinity
Find creators organically talking about your brand on social or quickly assess if a considered creator has mentioned a competitor.
Verify Quality & Brand Safety
Protect your investment against fraudulent followers or engagement and assess the risk of your creator by profanity, adult content and more.
Predict Performance
Understand historical performance and growth across all social channels to plan your investment.
Audience Relevance
Understand who follows and engages with your creator to ensure you’re reaching your target audience.
Achieve true scale and ROI by amplifying influencer branded, organic content online.
OUR APPROACH
Paid advertising is a critical component of any influencer marketing plan. We work with clients to outline their specific business objectives and tailor an advertising plan to meet these needs.
OUR PROCESS
At the end of the organic program, E29 identifies top-performing influencer content and puts paid media support behind it. From there, we optimize ads accordingly and make edits to targeting criteria, media flights, etc. to deliver maximum ROI.
POST-ANALYSIS
When paid media flights end, we provide an in-depth analysis of ad performance against stated objectives to apply key learnings for future advertising planning and implementation.
Customized reporting shows you the whole story including engagement and Shopify sales performance at the campaign, creator, and post level so you can contextualize your results.
Robust reporting dashboard provides real-time campaign performance for every type of content post
Our technology platform enables end-to-end management of affiliate DR campaigns through integration with Refersion and Shopify.
PAY FOR PERFORMANCE
Customized affiliate offers let you tailor creator payouts based on the metrics you care about most.
Client: Evivo The first and only clinically-proven probiotic for babies. Challenge Evivo is a clinically-proven probiotic uniquely designed for babies. Born from over a decade of research at the University of California Davis, probiotics for babies and the importance of baby gut health was relatively unknown. And this was the perfect challenge for an influencer…
Client: Foster Farms Launching a New Brand into a Crowded Retail Category 2021 Pro Awards Silver Winner Best Use of Shopper Marketing 2021 Pro Awards Bronze Winner Best Integrated Campaign Marketing Campaign of the Year – Packaged Food Communications Campaign of the Year – Consumer Products Challenge New innovation in pizza and chicken products. In…
Client: Evivo The first and only clinically-proven probiotic for babies. Challenge Having been in market for just six months, Evivo baby probiotic uncovered an insight. First and second-time moms responded very differently to the brand. Those with experience were receptive to the symptomatic relief a baby probiotic can provide. First-time moms found mentioning symptomatic conditions…
Client: Evivo The first and only clinically-proven probiotic for babies. Challenge Create a proxy for a medical device not yet commercially available. Evolve BioSystems developed the first-ever rapid response prototype test for measuring levels of Bifidobacterium (good bacteria) in baby’s gut microbiome. Once commercially available, the test would serve as proof that baby suffers from…
Client: Evivo The first and only clinically-proven probiotic for babies. https://www.youtube.com/watch?v=j5qXDS0-tak Challenge Setting a startup brand up for success in Year 2. With a year’s worth of learning, the revolutionary infant probiotic, Evivo needed refinements and a defined roadmap for success. Evolve Biosystems, makers of the revolutionary infant probiotic, Evivo, have a complex story to…
Client: Genova Seafood Premium, sustainable and Italian-heritage tuna. Challenge Genova premium tuna was a hidden jewel in the Chicken of the Sea portfolio and had a small, but passionate following. With a new brand architecture in place, and success of third party endorsements as part of our integrated marketing support plan, the brand wanted to…
