The Challenge

Tiger Balm set out to expand its social media presence by boosting followers, engagement, and impressions, all while maintaining interest in its content. The primary challenge was to create content that consistently resonated with the audience, adhered to Tiger Balm's brand guidelines, and kept users coming back. To foster excitement and build community, Tiger Balm focused on making the content fun and interactive, incorporating features like giveaways to encourage engagement and grow its following.

The Strategic Solution

To address these challenges, Tiger Balm crafted a social media strategy centered on high-quality, brand-aligned content, supported by strategic pillars and focused content campaigns. This approach highlighted Tiger Balm’s wide range of product offerings and leveraged influencer partnerships, user-generated content (UGC), and exciting giveaways. By incorporating engaging activities like interactive games, guessing challenges, and animations—including dynamic Reels—Tiger Balm maintained a vibrant online presence. These engaging elements, paired with consistent visuals, provided followers with multiple reasons to engage with the brand, enhancing audience interaction and loyalty.

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Social Media Creative

The Impact

Tiger Balm's social media strategy resulted in significant gains, including:

• Impressions increased by 71% ‘23/’24 YoY
• Engagements skyrocketed by 98% ‘23/’24 YoY

These impressive results reflected the success of Tiger Balm's commitment to creating engaging and entertaining content that fostered audience growth and maintained interest

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