March 8, 2018

Grocery shopping has drastically changed since the '80s, evolving from budget-conscious trips with coupons to a landscape filled with over 45,000 products and buzzwords like organic and gluten-free. While online shopping grows, many still prefer in-person experiences. Innovations like Amazon Go streamline checkout, but the abundance of choices can overwhelm shoppers. Reflecting on simpler times raises the question: how can brands cut through the noise today?

February 26, 2018

Amazon Go, launched in Seattle in 2018, revolutionizes grocery shopping with a "Just Walk Out" concept, allowing customers to enter via an app and skip checkout lines. Utilizing advanced tech like computer vision and deep learning, shoppers are automatically charged for items taken. This innovation, along with Amazon's vast data insights, may set new standards for convenience, targeting affluent consumers, and reshaping shopper marketing through personalized ads. As the retail landscape evolves, convenience could come at the cost of privacy, with data-driven strategies becoming paramount for brands.

February 16, 2018

Technology enhances efficiency in our daily lives, but it may reduce personal connections and compassion in the workplace. Studies show face-to-face communication builds trust and effectiveness, highlighting the need for human interaction.

February 8, 2018

I love the O2O (online-to-offline) trend, especially pop-up shops. My ideal fitness-themed pop-up would feature live athletes, immersive experiences, and unique products. Guests could test gear, enjoy activities, and relax with recovery treatments. Brands like Hyperice and NormaTec would fit perfectly. What do you think?

January 31, 2018

As a millennial, I love influencers! They provide authentic connections and outperform traditional ads. Brands should embrace them, from micro-influencers to major names. Research is key to finding the right fit. Influencer marketing delivers great ROI, making it essential for future success.

January 17, 2018

Today's shoppers are fast-paced and omnichannel, blending online and in-store experiences. Brands like Neiman Marcus excel by using data to deliver personalized, relevant content across multiple touchpoints, enhancing convenience and loyalty.

January 3, 2018

Creative work can impact positively at any scale by focusing on meaningful messages and aligning with clients' values for social good.