May 15, 2018

At a Getty Images webinar, I learned to use more diverse keywords to find unique visuals. Shutterstock Custom offers tailored photography for brands, providing cost-effective content with diverse models.

May 4, 2018

The GDPR, effective May 25, 2018, standardizes data privacy laws across the EU. Companies must now obtain clear consent for data use, allow customers to access and delete their data, and justify the data collected. Complying can enhance marketing by focusing on genuinely interested leads, fostering customer trust in data handling.

April 24, 2018

Amsterdam's Heineken Experience immerses visitors in the brand's history and brewing process. The tour combines engaging storytelling, sensory experiences, and interactive exhibits, culminating in a vibrant tasting session. From the brewery's origins to a thrilling beer simulator, each act blends fun and education, transforming tourists into brand ambassadors. It's a masterclass in experiential marketing, celebrating Heineken’s legacy while fostering a genuine connection with visitors.

April 19, 2018

The shift to clean labels is now standard, driven by consumer demand for transparency in ingredients. Brands must adapt to these expectations, as studies show many consumers trust brands less with unrecognizable ingredients. Companies like Kraft and General Mills have reformulated products to meet these demands, balancing transparency with customer loyalty. This evolution, fueled by retailer pressure and consumer education, necessitates careful marketing strategies to satisfy diverse consumer preferences while maintaining brand integrity.

April 12, 2018

In Marketing, insights reveal how beliefs drive behavior, distinguishing shopper insights (focused on purchasing experiences) from consumer insights (centered on brand perceptions). Developing these insights involves qualitative and quantitative research methods to understand target audiences deeply, bridging behavior and belief.

March 29, 2018

YouTube, founded in 2005 and acquired by Google in 2015, has become a key platform for reaching 18-49 year-olds. It offers a user-friendly experience with effective ads and video recommendations. Influencer marketing is crucial for connecting with Gen Z, as they trust influencers over traditional ads. Authenticity is vital; successful influencers engage with fans and share relatable content. Brands should leverage this influence to connect with younger audiences effectively.

March 22, 2018

A new augmented reality (AR) tech allows users to see small holograms of themselves, hinting at broader applications in retail. Imagine life-size holograms in grocery stores offering recipes and coupons based on your cart items. AR could also enhance product comparisons, showing nutritional info and prices interactively. As AR technology advances, it could become a valuable tool for brands, transforming shopping experiences and partnerships.

March 15, 2018

The meal kit market, valued at $5 billion and growing, faces potential disruption from tech innovations like image recognition for recipe suggestions, delivery robots for fast meals, smart locks for monitored deliveries, and 3D food printers. These advancements, appealing especially to Millennials, may reduce the demand for traditional meal kits or enhance the industry's growth by offering convenience and personalization. Could these technologies redefine how we approach meal preparation?