The Shift to Video-First Strategies: Why Video Content Is Dominating and How to Get It Right

In today’s fast-paced digital landscape, video content has emerged as the dominant force shaping how brands connect with consumers. From viral partnerships on TikTok to in-depth explainers on YouTube, video has become the preferred medium for both creators and audiences alike. Perhaps the biggest allure of video lies in its unparalleled ability to engage and…