User-generated content (UGC) is a powerful tool in today’s marketing arsenal, offering authentic and relatable voices that can amplify your brand’s message. At E29 Marketing, we believe in harnessing the potential of UGC to create compelling, engaging, and impactful campaigns. In this guide, we’ll walk you through the essential steps to craft a UGC creative…
Sydney is a San Francisco-based graphic designer, who seamlessly integrates her design expertise with a profound affection for music. With a dynamic portfolio boasting collaborations with companies like Matador Records and Indeed, she aspires to one day merge her love for music, design, and marketing as an in-house designer for a record label. Beyond her professional endeavors, you can often find Sydney seeking creative inspiration in the welcoming ambiance of local coffee shops or frequenting one of the city’s many record stores.
Nizia is a Marketing Content Creator with over seven years of expertise in Graphic Design. Her professional journey has encompassed diverse sectors, including Real Estate, Fitness, Lifestyle, Hospitality, and numerous others. Nizia’s unwavering commitment lies in crafting innovative and original content to empower brands in narrating their unique stories and enhancing product promotion.
Avery Behymer is a creative and dedicated Social Media Manager with over 3 years of experience in digital marketing and engagement strategies. She specializes in enhancing brand presence and driving user engagement, Avery excels in connecting brands with their communities through creative content, audience interaction, and leveraging the latest digital trends. Her client experience includes Richardson Cabinet Company, Perla Bridal, Kim Nick, and Fresh Del Monte.
Meagan Clark is a seasoned project manager and creative force in the media and production industry, renowned for her leadership roles across high-profile projects. Her expertise spans strategic branding, events production, and content creation. With a dynamic career that encompasses driving innovative social media and influencer campaigns and managing complex productions in Tv and film, Meagan’s multifaceted skill set and adaptability have cemented her status as a go-to professional in creative project and production management.
Kaitlin Palma is a seasoned marketing copywriter with a diverse portfolio, collaborating with renowned brands including King’s Hawaiian, City Colleges of Chicago, Tastemade, and Tiger Balm. Her passion for crafting captivating copy has translated into a track record of success across paid ads, experiential, and social campaigns. As a marketer, Kaitlin thrives on creative challenges, consistently delivering impactful messaging that deeply resonates with consumers. With a commitment to excellence, she continues to play a pivotal role in shaping brand narratives that leave a lasting impression and incite action.
Kelly is a seasoned marketer with 15+ years of proven experience in strategizing, planning and executing best in class programs. She has worked with a wide range of clients in categories such as CPG, healthcare and pharmaceuticals. Marketing strategy and execution are at the forefront of Kelly’s experience, helping clients implement and analyze activation plans that span the complex shopper journey and align with retailer and consumer insights. Kelly has spent her time both on the agency and consulting side of business, working with esteemed brands including Kellogg’s, Keebler, ConAgra, Musco Olive Company, Ready Pac Foods and GlaxoSmithKline.
Michael is a seasoned data scientist with over 25 years of experience in marketing analytics. A Harvard and Princeton alumnus, Michael has led successful campaigns at prestigious agencies like Publicis and Deutsch. His ability to transform complex data into actionable insights has consistently driven positive ROI for clients ranging from startups to Fortune 500 companies. Michael’s strategic and collaborative approach ensures that every client can harness the power of data-driven decision making as he and his team work to transform your data into your most valuable marketing asset.
Geo is an award-winning Creative Director who’s equally passionate about developing bold teams and delivering big ideas. An integrated marketer at heart, he approaches every opportunity with strategic collaboration and 360º inspiration. Clients include Nintendo, Xbox, UScellular, State Farm and Clorox plus he’s partnered with major studios, sports teams, gaming companies and nonprofits.
Elizabeth “EZ” Zupkow is a digital veteran with 15+ years’ experience. Her superpower is zooming out to understand how paid media performance affects the bottom line. She loves developing a holistic digital media plan and aligning a smart measurement strategy to tackle unique business pain points. Her experience includes partnering with brands like Taco Bell, Tacori, Vans, and Good Eggs with additional focus on the CPG, healthcare, DTC and QSR verticals.
Amy is a multi-talented creative based in San Francisco, California. Amy specializes in graphic design, photography, and creative development for advertising agencies. She uses her talents to bring ideas to life through a wide variety of mediums. Amy is currently a student at the University of San Francisco double majoring in advertising and design. She has worked with a variety of companies including the Santa Cruz Museum of Art and History and Whitings Foods.
Sam Christie is a social media marketer, strategist, and marketing “jack of all trades” with over 10 years of experience across various startups. He has done everything from social content to community management to business development and customer support. Sam took a brief break from marketing, went back to school to become a music therapist (MT-BC), and now does social media and marketing strategy while also building a music therapy practice. Sam’s notable clients include Bandsintown (a live music app) and ParkWhiz/Arrive (a parking app).
As a senior art director with over 15 years of experience, Robert’s skills include both print and UX design. He loves the creative process, taking on complex tasks and transforming them into intuitive, accessible and easy-to-use designs. Robert is always advocating for user-focused solutions, and representing the voice of the consumer throughout the design process. His ability to see the big picture and keep the client’s creative goals in mind are invaluable to his work. His client work includes Ameriprise, Target, Best Buy, 3M and FedEx.
Sandy specializes in marketing, strategic planning, and integrated communications within the pharmaceutical, OTC, and healthcare space. She has orchestrated award-winning marketing and communications programs for a diverse mix of clients ranging from international, Fortune 500 corporations to pharmaceutical and biotech start-ups. Sandy was named a PharmaVoice 100 Most Inspiring People in the Life-Sciences Industry.
As a senior art director with over 15 years of experience, Robert’s skills include both print and UX design. He loves the creative process, taking on complex tasks and transforming them into intuitive, accessible and easy-to-use designs. Robert is always advocating for user-focused solutions, and representing the voice of the consumer throughout the design process. His ability to see the big picture and keep the client’s creative goals in mind are invaluable to his work. His client work includes Ameriprise, Target, Best Buy, 3M and FedEx.
Josefina is a multi-talented accounts manager with 25+ years of experience developing strong relationships with customers and providers connecting with key business. Goal-driven professional with a proven track record of effective financial management.
Paul is an award-winning creative director with 25-years experience in advertising, promotions, digital, direct and event marketing. Paul brings strategically sound and creatively driven 360-degree thinking to each client project. He has held senior level positions with global ad agencies as well as provided creative consulting for every major agency holding company including Interpublic Group, Omnicon, Publicis and WPP.
Doug Dotts is a “full flywheel” growth marker with almost a decade of experience working with high growth e-commerce and SaaS businesses. Doug specializes in building profitable growth engines through systematic CRO and email lifecycle marketing programs, focused on reducing the CAC payback period and increasing the LTV:CAC ratio. Notable clients are Purple Mattress Company, Casio Watches, and Goodness Growth Holdings.
Jim Lenskold is President of Lenskold Group and author of the award-winning book Marketing ROI, The Path to Campaign, Customer and Corporate Profitability. Lenskold Group works with Fortune 1000 and emerging clients globally to improve marketing effectiveness with customized solutions in marketing ROI measurements, tools, and processes. Jim specializes in innovative approaches to measure marketing contribution and deliver ROI insights that guide strategic and tactical decisions toward better performance and profitability.
Rich is an award-winning Creative Director who is passionate about delivering breakthrough strategy and creative, building and inspiring teams, and scaling brands from start-ups to mergers and acquisitions to IPOs. He specializes in making early-stage companies and small brands look big. Rich’s creative work has won numerous awards, and he has a reputation for delivering highly-strategic, creative solutions. Rich’s client work includes: XBox, Miller-Coors, Burger King, GrubHub, Microsoft, The North Face, Lincoln Mercury and Sony.
Vina Vieira is a seasoned professional with 10+ years experience working in executive support roles. Vina is a highly motivated and detail-oriented office manager. She possesses exceptional organizational, administrative, and interpersonal skills. Throughout her career, Vina has demonstrated a strong work ethic and a commitment to excellence with an ability to manage complex tasks with ease and to build strong relationships amongst teams.
Suse Barnes is a Digital Marketing Strategist specializing in search marketing – SEO and paid search, social media marketing and advertising. With 20+ years of experience in the SF Bay Area, she has been optimizing websites for search engines since before Google was invented. Suse is a published author and teaches classes at several universities. Suse’s clients have included ABC7 News, Aventi Group, Dolby Laboratories and Tiger Balm. Suse strives to have her clients and students understand how they can use newer technologies to promote their businesses.
A results-driven performance marketer, Stephani has 8+ years of experience in paid social media and digital marketing. She has worked within advertising agencies as well as client-side with both B2C and B2B brands. She specializes in strategy development, customer acquisition, lead generation, full-funnel campaigns, creative optimization, testing and scaling new channels. Her client experience includes Chicken of the Sea, Daytrip Beverages, Evivo Health, Mattel and Wine.com.
Annabelle Fuentes is a Social Media Manager with 10+ years of experience working alongside the executive team, supporting the Account Directors in project implementation at E29 Marketing. She specializes in social media account management and running client Influencer campaigns. She is an enthusiastic problem-solver, a talented performer with superior communication, planning and decision making skills. Her client experience includes Evivo, Foster Farms, Tiger Balm and Olli Salumeria.
With 25+ years of experience, Carol Maggio has honed her skills as a strategic, big thinker with a comprehensive understanding of how marketing can help drive business goals. She provides the full package from planning to execution, all the way through to reporting and optimization. She’s worked with both legacy and emerging brands including Starz and Evivo, primarily on branding, strategy, and marketing analytics endeavors.
Shantelle is a strategic marketer, powered by 20 years of experience in both big corporate and advertising agencies. She is a proven, tenacious leader with a love for building brands. Understanding the consumer path-to-purchase and leveraging insights to drive results is her passion. As a commercialization expert, Shantelle elevates brands through market analysis, consumer research, product innovation, and omni-channel marketing strategies. She has contributed to growth for global brands such as Land Rover, LG, MEGA Brands, Mattel and Tiger Balm.
Amie Stanley founded E29 in 2017 after co-owning and managing several women owned agencies. Her 25+ year career has been defined by building brands and breaking through the barriers for women in business. Prior to owning her own shops, Amie held executive level account management and strategic planning positions at top agencies from New York City to San Francisco and has delivered exceptional results for a roster of leading brands including Coca Cola, Georgia Pacific, Beam Global Wine & Spirits, Kraft Foods, Chicken of the Sea, Del Monte and Dole.
A strategic leader with 20+ years experience, Terra excels at developing brands from the ground up, leading clients on brand strategy and positioning, creative campaign development and production as well as managing fully integrated marketing solutions with timely results. Terra specializes in working with CPG brands and her client experience includes Chicken of the Sea, Olli Salumeria, Evivo, Clorox, and Gallo Wine Estates.