Audience Targeting Without Cookies: 5New Solutions Marketers Can Use

Audience Targeting Without Cookies: 5 New Solutions Marketers Can Use

In 2020, Google announced that they would end third-party cookies in major web browsers. This caused panic among marketers and advertisers who rely heavily on cookie-based advertising. Although cookies have been the industry standard for quite some time, there are now many alternative options for audience targeting without cookies.  Google’s Cookie Phase-Out: Why All the…