Genova Seafood

Develop a Brand for a Decades-Old Product.

Premium, sustainable and Italian-heritage tuna.

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Challenge

Genova premium tuna was a hidden jewel in the Chicken of the Sea portfolio and had a small, but passionate following.  With a new brand architecture in place, and success of third party endorsements as part of our integrated marketing support plan, the brand wanted to heavy up in key markets to continue to gain broader awareness and raise consideration for Genova as a healthy, delicious, sustainable and easy lunch or dinner option.

Strategic Solution

Employ high-reach influencers that have a majority voice in specific geo-targeted areas who specialize in mouth-watering recipe creation. Further extend this content through amplification efforts on Genova’s social channels.

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Impact

During the programs 3-month period:

• Potential Reach: 7.5M
• Amplified Clicks: 1.8K
• Amplified Reach: 205.1K
• Impressions: 176.3K
• Video Views: 25.3K
• Pins: 907
• Engagements: 7.2K

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