Challenge

After ceasing sales in 2022, HMR was under new management and poised for a comeback.They needed to build a strong sales engine and grow enrollments in their Meal Kit program — and that required driving more traffic to their website and converting visitors into customers.

Solution

We created a multi-faceted digital marketing strategy, employing digital and social ads, landing pages, CRM messaging, email, and Google Analytics 4 with Salesforce integration. This gave us the opportunity to track sales from the initial ad to the point of sale, and constantly optimize channels, campaigns, creative, and spend.

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Impact

In a competitive weight loss market, our strategic approach was a game-changer. HRM saw an 89.71% decrease in lead to purchase time, while cutting customer acquisition costs in half. But the wins don’t stop there:

• 89.71% decrease in lead to purchase time Email leads to first purchase improved from 68 days to 7 days in under a year.
• 50% decrease in cost acquisition cost 21% increase in landing page engagement rate
• 27.75x increase in MoM CRM existing conversion rate CRM leads making their first purchase increased from 4 to 115 (2,775%).
• 3.15x increase in leads generated per month Monthly email submissions rose from 394 to 1,240.

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Conclusion

E29 Marketing relentlessly tested several ways to achieve the optimal mix of marketing efforts while continuously tracking performance and optimizing for best results on each digital component. Whether it be analytics and tagging, performance marketing channels, brand building, CRM enhancements or landing page optimization, E29 Marketing has the expertise to take your business to the next level.

This case study demonstrates the impact of a well-executed comprehensive, cohesive and integrated digital marketing strategy. At E29 Marketing, we are committed to delivering tailored solutions that drive measurable results for our clients.

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